An identity people recognise
Logo, colours, typography and a clear set of rules — a visual system that makes your brand recognisable everywhere, from your website to a business card.
What’s included
We start with strategy, not with the logo. That is why the result works for years, not just for a season.
Brand strategy
Mission, competitive advantage, target audience and positioning.
Moodboard
Visual direction for the brand, approved before we design.
Logo
2–3 concepts, then refinement of the chosen direction.
Colour & typography
A palette and font pairing that work on screen and in print.
Brand guidelines
Simple rules for using the logo, colours and fonts.
Brand applications
Business cards, social media, stationery, signage — whatever you need.
Which option fits you?
New brand
For new businesses that need an identity from scratch.
Rebrand
For brands that have outgrown their look or want a fresh start.
Refresh
A careful update of an existing logo and style without losing recognition.
From first idea
to a finished brand
Every identity goes through the same steps. Here is one real project, Candle brand, step by step.
- Typography
- Colours
- Site structure
- Result
Pricing
CAD, plus applicable taxes · exact quote after the briefFAQ
How many logo concepts will I see?
Usually 2–3 concepts. Then we refine the chosen one with up to two rounds of revisions.
What files will I receive?
[List the formats you deliver: vector and raster logo files, colour codes, fonts, guidelines PDF.]
Do I own the rights to the logo?
[Describe how copyright transfers after final payment.]
Can you just update my existing logo?
Yes — that’s the Refresh format. We keep what’s recognisable and fix what holds the brand back.
Can you also design the website?
Yes. Identity and website together give the most cohesive result — see the Brand + website package.